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Social Content Distribution
Alerts
User Monetisation
Advanced SEO tools
Welcome to the
Content Distribution Engine
Our cutting-edge tool allows you to intelligently select what content to distribute and then automates the posting to the external marketing endpoints to boost SEO and social and paid performance. Say goodbye to manual marketing and welcome a new era of streamlined digital marketing
Unlock the Full Potential of Your Digital Marketing
Our suite of tools empowers your business with cutting-edge digital marketing capabilities, enabling you to amplify your reach, enhance customer engagement, and unlock new revenue streams. Each of our features is designed to optimize your content distribution and marketing strategies with precision and efficiency.
Choose your industry
Choose your business challenge
Elevate your search engine presence with advanced SEO tools that boost your performance on long tail searches and optimise for new AI overview and chat based search
$1499 /month
20% discount if 2 or more modules taken
Benefits to your organization
Increase Organic Traffic
Substantially Decrease time to index content
Double your indexed content in your sitemaps
Build dynamic and powerful long tail search content
What you get
Tame Google
Tooling that is not available anywhere else!
Get access to a powerful monitoring tool that identifies indexing latency and highlights content that is not yet indexed, so Google bots can find it quicker. Decrease indexing time by up to 80% and increase the amount of content you have indexed two-fold
Get access to a powerful monitoring tool that identifies indexing latency and highlights content that is not yet indexed, so Google bots can find it quicker. Decrease indexing time by up to 80% and increase the amount of content you have indexed two-fold
Long Tail and AI Search
The most advanced and bespoke content creation tool to optimise your website for long tail search.
Leverage powerful content generation to create content for your web pages that optimises performance on long tail searches and relevance to AI search platforms.
Leverage powerful content generation to create content for your web pages that optimises performance on long tail searches and relevance to AI search platforms.
Real Time generation of sitemaps
This helps Google to find your content faster, including bespoke sitemaps for listings, category pages, articles, authors and topics.
Dedicated tooling for Media Content
Google News XML sitemaps and Google News RSS feeds
Automatic submissions of content to Google pubsubhubbub
Submission of content to Bing index
Submission of Jobs classifieds listings to google indexing API
Upload your product data to Google Merchant Centre
This makes it available for Google Shopping and other Google services
Elevate your EEAT Scores
Combine with Social Pulse to elevate your EEAT with Google by distributing content across all major social platforms as well as Google News and other surfaces.
Amplify your social media impact with always on marketing, that allows you to connect marketing to business logic and applies powerful ML and AI applications.
$1499 /month
20% discount if 2 or more modules taken
Benefits to your organization
Simplify and automate the manual process of content creation and distribution for greater scale
Double, Triple, (Quadruple!) your social and paid performance
Use advanced targeting to drive leads to specific content allowing you to ensure and maintain SLAs for content performance to your clients.
Use business KPIs (like Customer NPS) to drive marketing distribution strategies
What you get
Distribution to over 20 paid and social channels
Intelligently select, transform and post your content like listings, articles and landing pages in real time to every major social and paid endpoint. Make sure that you are automatically and programmatically present on every surface that you can be, in real time and 24/7.
AI Content Manipulation
Text, image and video creation, rewriting, reformatting and end point optimisation.
Make sure that every piece of content you send to every destination is tailored to your brand voice and optimised for the audience that you are targeting.
Make sure that every piece of content you send to every destination is tailored to your brand voice and optimised for the audience that you are targeting.
Advanced technical marketing
The most advanced content selection tool to drive sending the right content, to the right endpoint, at the right time and in the right format. Driven by data and business rather than marketing metric driven strategies.
The ability to use business metrics to drive marketing activities. Use customer NPS scores to boost ailing customer performance, SLAs to manage what you send to paid channels, on site activity to drive what content you share to you socials and so much more.
The ability to use business metrics to drive marketing activities. Use customer NPS scores to boost ailing customer performance, SLAs to manage what you send to paid channels, on site activity to drive what content you share to you socials and so much more.
Supporting Google Dynamic Display, Google App Campaigns, Google Dynamic Search, Meta Paid, Remarketers (Criteo/RTB House/Vizury), Social (Facebook, X, Instagram, LinkedIn, Reddit, Telegram, TikTok, Google Business Profile, Pinterest, and YouTube), aggregators (Mitula, Trovit, Star et al)
Built in a modular way so it is simple to add more destinations if required.
Keep your audience in the loop with PulsePoint, a dynamic alerting and email platform. The service handles the matching of new content with saved alerts in real time, sending of instant alerts as well as batching and scheduling, and communication with third parties.
$299 /month
20% discount if 2 or more modules taken
Benefits to your organization
Lower cost of running the service internally, allowing access to new features as they are built.
Benefit from an often unused and powerful customer retention method, that is free to scale
What you get
Alert Matching
Matching user alerts with content that comes online for the first time, based on custom criteria.
Advanced Strategies
Ability to apply more technical marketing strategies than humans are capable of to your content distribution:
Alert Deduplication
Identification of duplicate content based on custom rules.
Custom Triggering
Triggering instant / hourly / daily /weekly / monthly alerts with custom rules, e.g. send hourly alerts only from 8am to 10pm.
Monetisation
Via the promotion of (matching) listings inside the email alerts.
Loose Matching
Loosening of the matching criteria when there is no exact match.
Unlock the full potential of your digital marketing efforts with a suite of tools designed to support Marketing as a Service.
$799 /month
20% discount if 2 or more modules taken
Benefits to your organization
Ensure that sessions are sent to your site
Direct ad spend to your listings
Build a closer relationship with clients
Increased monetisation
What you get
Ability to distribute to your, but also your client’s pages, campaigns and channels.
Leverage your buying power to be cost effective and offer a tailored Digital Marketing Product to all of your customers, unlocking brand new lucrative revenue streams
Use Cases for Search Surge
Click to find out how this can be used by you
Double the content you have indexed in under a month
Taming Google and other search engines. Get them to crawl what you want them to, fast!
Google indexing new content can be slow or even skipped, depending on your reputation. It is important to measure indexing performance.
The CDE can do this by monitoring your listing online time vs first appearance in Google indexes and report on missing and slow indexing. You can then build a feed of all content not yet indexed and send this back to your platform to show in carousels or internal links. Rank it by most popular to ensure fast moving content gets into Google as soon as possible.
Learn More
Article XML sitemaps
Automated sitemap generated for all article content on your platform
Ensure use of best practice sitemaps to ensure your articles are promptly discovered and indexed. Output both indexing site wide and Google News specific sitemaps.
This is relevant for any media content you have, including evergreen content from classifieds and e-commerce websites where this can be an important driver of traffic.
Kept up to date with no maintenance and Increase the likelihood that articles will be discovered and indexed
Place 1st,2nd,3rd,4th and 5th for Long tail and AI searches
Using AI rewrite data into human readable, indexable content.
AI Overview and Chat based search are on the rise and stand to disrupt traditional organic. These solutions primarily rewrite content, they do not perform calculations. You need to provide the calculations for them.
You can provide these services, and your users, interesting content based on your own data. e.g. landing page or seller summaries. Then combine it with hard data like average prices with editorial content pulled from e.g. wikipedia or POI catalogues.
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Easily create feeds and file types in any format
Filter and export your content in any format needed, without any extra work from your developers
Often an ad hoc or new feed type would be great to have, but the effort and lead time to get it developed deprioritizes the initiative...Leaving marketing and product teams frustrated and unable to experiment.
Because the CDE relies on a single integration, adding new feed types, filtering them and customizing the content is simple and easy. The CDE already supports:
RSS
JSON
CSV
XML
And new formats can be added as required.
Experience, Expertise, Authoritativeness, Trust
Generating content on your own site is great, but to really drive EEAT you need a strong ecosystem presence.
Google ranks you on EEAT, especially in high
stakes transactions like Jobs and Property.
While many channels like X, Instagram or Merchant Centre might not drive significant traffic, they are a metric used to build your reputation. The CDE is connected to all major social platforms as well as Google News and other surfaces.
Automatically reformat and distribute your listings and articles, at scale to create a cross destination reputation.
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Use Cases for Social Pulse
Click to find out how this can be used by you
Be selective on what content you buy traffic for
Manage multiple feeds to multiple campaigns so you do not overspend on easy to promote listings.
Often we measure CPL broadly and create campaigns and spend budgets uniformly.
Oversupplying leads to a small set of listings brings no value vs diversifying CPC targets.
Spend a little on everything but don't waste money on content already likely to sell.
Make expensive third party traffic providers work for their money, only give them listings you are struggling to convert in other ways.
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Redistribution of leads on a marketplace
Using complex, data driven CPC feed logic to solve lead allocation
A property business has a churn problem with small agencies. They have relatively little content compared to medium and large agencies, so get swamped out of leads with a well below average lead per listing compared to higher paying competition, but still remain a key client as bring diversity of content and reduce load on sales reengagement.
A CDE strategy is setup to promote all under performing listings as well as a separate feed with its own budget specifically focusing on small agents.
The overall performance and budget are balanced between multiple remarketing and paid distribution providers, but not increased, resulting in 700% improvement in performance for small agents.
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Facebook Multi Page Strategy
Optimising for engagement and building your brand
In this case, we found that running 50 niche facebook group pages, in parallel with a main brand page generated 33x more sessions and 9x more leads than just running the main page!
We did this by creating a suite of feeds in a matter of minutes that posted curated niche content to each brand group page. the group pages represented interest groups (eg apartments in a district of a city for rent OR Apple product lovers OR electro festival lovers in a country - you can mimic your website categories to create as many niche groups as you have activity on your site). For main page, we changed it to have a low volume frequency and to focus more on brand building content like highly curated articles and other evergreen content
There is no limit to the number of pages you can connect and automate with no staff overhead required.
This can be replicated across all social channels to deliver enormous brand growth and substantial traffic to your site.
Auto posting and formatting to all social channels
Leveraging Gen AI to auto select and crop images, format content and rewrite text for each destination
Leverage AI tooling to post automatically and simultaneously to all social endpoints
Auto format content to customise for each endpoint, including text, image and video
Learn More
Create an Intelligent Feedback Loop
Build an internal, high-powered recommendation model to select content to send to specific endpoints
Through correct tagging, all traffic coming from a CDE powered endpoint can be tracked down to the specific feed.
By combining this data with historical click through rate info, a recommendation model can be trained to predict the performance of an object on a specific endpoint.
This can be factored into future selection strategies where you send content most likely to perform to each endpoint.
Facebook Dark Post Strategy
Promote posts instead of banners
Dark posts aren’t visible to your followers
Can be promoted within Facebook ads campaigns leveraging all native targeting
Allows for constant fresh content
Often can be more effective than standard display
Use Cases for Alert Stream
Click to find out how this can be used by you
Opt In Alerts
Ideal for saved searches and where the user wants to specify exactly the alerts they are interested in.
Opt in alerting allows users to specify the content and frequency of messages that suits them.The CDE removes the dev and infrastructure overhead of matching and sending instant / hourly / daily / weekly and monthly alerts at scale, cost effectively.
Push Broadcast Strategy
Sending content to all users even when they have not set specific alerts
If users are opted in for communication but do not set a specific alert, you still want to send them:
- Blog articles
- Special offers
- Marketing campaigns
The CDE supports all users, not just saved searches
Chat, the next horizon for alerts
The top chat providers have started adding channels and allowing free media alert posting
Still in its infancy, but Chat is likely to replace email as the preferred medium of communication for seekers.
Many chat providers are now transitioning beyond peer to peer communication, to support more business features included dedicated news and content channels.
Always on, and allowing your customers to re engage at their leisure, now is the time to start onboarding and experimenting with this new opportunity.
Optimizing alert performance
Optimizing alert performance involves complicated matching techniques which can be costly to build and operate.
Automatically detect duplicate and reposted content to keep alerts fresh and relevant
Support for loose and fuzzy matching on thin content ensures there is always something to send
Include the option to promote paid content in alerts, bringing a new sellable product to your ratecard.
Push Segmented Strategy
A highly segmented approach requires more segments than a human could maintain.
For users on push who have not saved a specific alert, we can still send them regular, relevant messages.
Segments automatically created by the CDE
These correspond to user interests, based on how they are interacting with your site
This can result in 1000’s of possible segments, but you are in control of which are relevant to be sent to.
Once enabled, the CDE automatically rotates segments and does continuous business hour broadcasts.
Use Cases for Market Edge
Click to find out how this can be used by you
Marketing as a service
Leverage your marketing expertise beyond your own brand and also create a new revenue stream
With our automation technology, you can offer this service at lower rates than dedicated seller marketers
Offer to distribute to your, but also the sellers pages, campaigns and channels
Leverage your buying power to be cost effective
Pitch it that you are experts in B2C marketing, because you are
What our clients say.
CDE is a game changer. It saves time and allows you to do data-driven activities in segments where it is sometimes very difficult, even unachievable.
Tatiana Smolejová
Online Marketing Manager@ United Classifieds
After using the Content Distribution Engine, I really appreciate its efficiency. It provides a spectrum of captions, each with a distinct and natural tone, simplifying the task of connecting with various audiences.
Tibor Izmendi
Performance Marketing Manager@ www.Imobiliare.ro
It really saves time - we can focus more on creative or strategic tasks
Gabriela Zajacova
Marketing Specialist @ United Classifieds
It really saves time - we can focus more on creative or strategic tasks
Gabriela Zajacova
Marketing Specialist @ United Classifieds
Solid posts to save time
Manuel Stocker
Head of Social Media@ Blick
CDE has been a game changer for us. It's not just a tool, it's a strategic advantage that empowers us to reach our audience effectively and efficiently. This is a must-have for any modern marketing team!
Kelvin Githaka
Marketing Manager@ BuyRentKenya
Stop wasting time, start scaling your marketing efforts with CDE.
Join over 100 companies already growing with the CDE.
Support
Everything you need to know about the product and billing.
Everything you need to know about the product and billing.
Is there a free trial available?
We offer a trial period of 3 months before you need to commit to a longer contract. This is a paid trial where we help with all onboarding and setting up of your strategies. It gives enough time to see great results and to give you peace of mind that a longer term commitment is a good decision.
How is the CDE priced?
The CDE offers modular pricing, allowing you to pay only for the features you need. For instance, there are separate fees for Search Surge, Social Pulse, Market Edge, and Alert Stream modules, with discounts available for bundling multiple modules.
You can see pricing options here: pricing
You can see pricing options here: pricing
How long does it take to set up?
It depends on the type of data sources you are looking to integrate into the tool. Typically it will take ~1 week for data ignestion and mapping and ~1 week to align and build your strategies with you. You should have live feeds in under 2 weeks.
Is CDE only for large businesses, or can small businesses benefit too?
While the CDE is designed to scale, its modular approach allows businesses of any size to benefit. Small businesses can choose specific modules based on their goals and budget to leverage targeted content distribution and marketing automation.
How does the CDE use AI in content distribution?
The CDE applies AI for tasks like generating long-tail SEO content, intelligently cropping images for social media, and rewriting text to be more platform-specific. This enhances reach and engagement across channels without needing constant manual updates.
What data sources can I connect to the CDE?
The CDE can integrate with diverse data sources, including listings, articles, Google Analytics, Google Trends, and even custom sources through its Data Lake functionality, allowing for extensive, data-driven distribution strategies.
What kind of support is available for CDE users?
We offer comprehensive onboarding support and access to resources and documentation to get you started. Monthly plans include customer service, support with strategies and we provide regular updates on feature enhancements.
Can the CDE work with my existing marketing tools?
Yes, the CDE is designed to integrate seamlessly with other tools and platforms, providing a comprehensive approach to content distribution and analytics. You can use it alongside your current tools to enhance their effectiveness. The CDE focuses on smart and powerful ETL of content and then pushes that content to destinations - one of which could be an existing marketing tool you have. CDE selects the right content, for the right destination, at the right time and in the right format.
Can I use the CDE to boost paid advertising campaigns?
Absolutely. You can manage and optimize paid campaigns, directing ad spend towards the best-performing listings and ad destinations to maximize ROI.
What level of technical expertise is needed to use the CDE?
The CDE is designed for ease of use, and basic digital marketing knowledge is sufficient for setup and management. For complex integrations or advanced use cases, our support team can provide guidance and resources.
Can I track the performance of content distributed by the CDE?
Yes, the CDE includes built-in analytics that provides insights into how content performs across various channels. You can track engagement metrics, monitor SEO progress, and adjust your strategy based on real-time data.
What is your cancellation policy?
During the 3 month trial, you can cancel at any time. In an annual contract, you must cancel within 60 days prior to the end of the then-current term
How does billing work?
Prices are charged per Domain and per module taken. Invoicing is monthly and in advance of services
What is the Content Distribution Engine (CDE)?
The CDE is a robust tool designed to streamline and automate content distribution, helping businesses increase reach, engagement, and revenue through intelligent marketing strategies. It integrates with multiple endpoints to optimize SEO, social media presence, alerting, and digital marketing campaigns.
What makes the CDE different from other content distribution platforms?
Unlike many other platforms, the CDE combines distribution, AI-driven automation, and customizable modules into one solution, offering granular control over each step of the content lifecycle, from creation to publishing and performance monitoring. It is the only tool that offers this granular sophistication and customisation when it comes to content selection and filtering. No other tool can do what the CDE does.
Can I choose only one of the modules?
Yes, you can choose to only get tooling to support SEO, Social and Paid, Alerts or Digital Marketing. You can select which modules you wish and the price will adjust accordingly
How does the CDE improve SEO performance?
Through the Search Surge module, the CDE boosts SEO by optimizing for long-tail and AI-driven search queries, reducing time-to-index, and enhancing content visibility on Google and Bing, including Google News and Shopping.
Can the CDE help manage social media content?
Yes, the Social Pulse module enables automated, real-time content distribution to over 20 social and paid channels. It uses AI to format posts specifically for each platform, helping you maintain a consistent and impactful presence.
What kind of alerts can I send with the CDE?
The Alert Stream module supports instant, scheduled, and recurring alerts via email, push notifications, and chat. It lets you match user interests with real-time content, ensuring they receive timely and relevant updates.
How does the CDE handle email and push notifications for alerts?
With Alert Stream, you can automate email and push notifications to inform users of new or relevant content. The CDE can also target specific user segments or broadcast to wider audiences, ensuring messages reach the right people at the right time.
Can I customize the CDE for my business’s specific needs?
Absolutely. The CDE’s modular design lets you pick and combine services based on your unique goals. It can be tailored for SEO, social media distribution, email alerts, and more, with custom feed and formatting options to fit your strategy.
How quickly can I expect results after implementing the CDE?
The CDE starts delivering measurable improvements in SEO, social media engagement, and alert effectiveness within the first month. Long-term gains, such as higher ranking and organic traffic growth, are typically seen over three to six months as content indexing improves.
Does the CDE support multi-language content distribution?
Yes, the CDE can distribute content in multiple languages, allowing you to reach and engage with diverse audiences effectively across international markets.
How does the CDE support content compliance and brand consistency?
The CDE applies AI tools to auto-format and revise content according to specific brand guidelines for each platform, ensuring consistent branding and compliance with platform standards across all endpoints.
What happens if I need more than the default distribution channels?
The CDE’s modular structure allows you to add additional distribution channels as your business needs evolve, with support for over 20 channels and the ability to add more destinations on request. We will support with adding new channels if you need them
Can I change my plan later?
You are welcome to add more modules and domains / brands at any time. You may not reduce the number of domains / brands during the term of the contract.
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