Our Mission: Amplify Every Piece of Content.

CDE was built for the high-volume, high-speed content ecosystems of today — so that great content always finds the audience it deserves.

Our Story

Founded by industry veteranswho spent years building and scaling content platforms for marketplaces and media companies. We lived through the frustrations firsthand — watching quality content get buried while inferior material somehow found massive audiences.

We were frustrated by the limitations of traditional distribution methods. Manual social posting, slow search indexing, fragmented analytics, and the constant need for developer resources just to make basic SEO improvements.

So we built CDE to bridge the gap between publishing great content and actually reaching the audience it deserves. A single platform that could automate the complex, time-consuming work of content distribution while delivering measurable results from day one.

Our Values

Innovation First

Continuously evolving with technology and platform changes to stay ahead of the curve.

Simplicity

Complex problems deserve simple solutions. We make the complicated feel effortless.

Impact

Measurable results, delivered fast. Every feature exists to move the needle.

Partnership

We work alongside clients as an extension of their team, not just a vendor.

Who We Work With

Content-rich businesses that need their voice heard

Classifieds & Marketplaces
Media & News Publishers
Niche B2B Platforms
Community-Driven Sites

Frequently Asked Questions

Everything you need to know about the product and billing.

Is there a free trial available?+

We offer a trial period of 3 months before you need to commit to a longer contract. This is a paid trial where we help with all onboarding and setting up of your strategies. It gives enough time to see great results and to give you peace of mind that a longer term commitment is a good decision.

How is the CDE priced?+

The CDE offers modular pricing, allowing you to pay only for the features you need. For instance, there are separate fees for Search Surge, Social Pulse, Market Edge, and Alert Stream modules, with discounts available for bundling multiple modules. You can see pricing options here: pricing

How long does it take to set up?+

It depends on the type of data sources you are looking to integrate into the tool. Typically it will take ~1 week for data ingestion and mapping and ~1 week to align and build your strategies with you. You should have live feeds in under 2 weeks.

Is CDE only for large businesses, or can small businesses benefit too?+

While the CDE is designed to scale, its modular approach allows businesses of any size to benefit. Small businesses can choose specific modules based on their goals and budget to leverage targeted content distribution and marketing automation.

How does the CDE use AI in content distribution?+

The CDE applies AI for tasks like generating long-tail SEO content, intelligently cropping images for social media, and rewriting text to be more platform-specific. This enhances reach and engagement across channels without needing constant manual updates.

What data sources can I connect to the CDE?+

The CDE can integrate with diverse data sources, including listings, articles, Google Analytics, Google Trends, and even custom sources through its Data Lake functionality, allowing for extensive, data-driven distribution strategies.

What kind of support is available for CDE users?+

We offer comprehensive onboarding support and access to resources and documentation to get you started. Monthly plans include customer service, support with strategies and we provide regular updates on feature enhancements.

Can the CDE work with my existing marketing tools?+

Yes, the CDE is designed to integrate seamlessly with other tools and platforms, providing a comprehensive approach to content distribution and analytics. You can use it alongside your current tools to enhance their effectiveness. The CDE focuses on smart and powerful ETL of content and then pushes that content to destinations - one of which could be an existing marketing tool you have. CDE selects the right content, for the right destination, at the right time and in the right format.

Can I use the CDE to boost paid advertising campaigns?+

Absolutely. You can manage and optimize paid campaigns, directing ad spend towards the best-performing listings and ad destinations to maximize ROI.

What level of technical expertise is needed to use the CDE?+

The CDE is designed for ease of use, and basic digital marketing knowledge is sufficient for setup and management. For complex integrations or advanced use cases, our support team can provide guidance and resources.

Can I track the performance of content distributed by the CDE?+

Yes, the CDE includes built-in analytics that provides insights into how content performs across various channels. You can track engagement metrics, monitor SEO progress, and adjust your strategy based on real-time data.

What is your cancellation policy?+

During the 3 month trial, you can cancel at any time. In an annual contract, you must cancel within 60 days prior to the end of the then-current term.

How does billing work?+

Prices are charged per Domain and per module taken. Invoicing is monthly and in advance of services.

What is the Content Distribution Engine (CDE)?+

The CDE is a robust tool designed to streamline and automate content distribution, helping businesses increase reach, engagement, and revenue through intelligent marketing strategies. It integrates with multiple endpoints to optimize SEO, social media presence, alerting, and digital marketing campaigns.

What makes the CDE different from other content distribution platforms?+

Unlike many other platforms, the CDE combines distribution, AI-driven automation, and customizable modules into one solution, offering granular control over each step of the content lifecycle, from creation to publishing and performance monitoring. It is the only tool that offers this granular sophistication and customisation when it comes to content selection and filtering. No other tool can do what the CDE does.

Can I choose only one of the modules?+

Yes, you can choose to only get tooling to support SEO, Social and Paid, Alerts or Digital Marketing. You can select which modules you wish and the price will adjust accordingly.

How does the CDE improve SEO performance?+

Through the Search Surge module, the CDE boosts SEO by optimizing for long-tail and AI-driven search queries, reducing time-to-index, and enhancing content visibility on Google and Bing, including Google News and Shopping.

Can the CDE help manage social media content?+

Yes, the Social Pulse module enables automated, real-time content distribution to over 20 social and paid channels. It uses AI to format posts specifically for each platform, helping you maintain a consistent and impactful presence.

What kind of alerts can I send with the CDE?+

The Alert Stream module supports instant, scheduled, and recurring alerts via email, push notifications, and chat. It lets you match user interests with real-time content, ensuring they receive timely and relevant updates.

How does the CDE handle email and push notifications for alerts?+

With Alert Stream, you can automate email and push notifications to inform users of new or relevant content. The CDE can also target specific user segments or broadcast to wider audiences, ensuring messages reach the right people at the right time.

Can I customize the CDE for my business's specific needs?+

Absolutely. The CDE's modular design lets you pick and combine services based on your unique goals. It can be tailored for SEO, social media distribution, email alerts, and more, with custom feed and formatting options to fit your strategy.

How quickly can I expect results after implementing the CDE?+

The CDE starts delivering measurable improvements in SEO, social media engagement, and alert effectiveness within the first month. Long-term gains, such as higher ranking and organic traffic growth, are typically seen over three to six months as content indexing improves.

Does the CDE support multi-language content distribution?+

Yes, the CDE can distribute content in multiple languages, allowing you to reach and engage with diverse audiences effectively across international markets.

How does the CDE support content compliance and brand consistency?+

The CDE applies AI tools to auto-format and revise content according to specific brand guidelines for each platform, ensuring consistent branding and compliance with platform standards across all endpoints.

What happens if I need more than the default distribution channels?+

The CDE's modular structure allows you to add additional distribution channels as your business needs evolve, with support for over 20 channels and the ability to add more destinations on request. We will support with adding new channels if you need them.

Can I change my plan later?+

You are welcome to add more modules and domains / brands at any time. You may not reduce the number of domains / brands during the term of the contract.

Who we are

Ringier is an independent Swiss family-owned company founded in 1833. Today, Ringier is an innovative, digital and diversified media company operating in 19 countries with over 6,400 employees.

Based on its 188-year history, Ringier stands for pioneering spirit and individuality, for independence as well as for freedom of expression and diversity of information.

Ready to See What We Can Do Together?

Let's discuss how CDE can amplify your content and grow your business.